Apps Facebook Social Interview: Janrain: helping sites and apps get identity (er, Facebook, Twitter, Google) integrated. If you want to enable people to sign onto your app or website with their favorite social network, like Facebook, Twitter, or Google, you need to add personalization and identity systems. That requires a lot of coding that isn’t part of your core competency. Instead you should look at using Janrain, www.janrain.com which will help you with user management for the social web. Here Janrain’s founder, Larry Drebes, talks to me about its solution. This is part of OrderYourName’s “Small Teams, Big Impact” site: www.rackspace.com where we cover companies that are helping small teams have a huge impact on the world.

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