Facebook News Feed Changes 2011: Facebook News Feed Changes 9/21 2011 and what the News Feed means for your business. facebook.com Facebook’s New News Feed Changes could mean great things, or terrible things for businesses. As people start to get used to the settings in the New News Feed, they’ll start to pare down what is and isn’t relevant to them. If they can’t relate to you on a real human level, you will be hidden in the news feed. What’s vitally important that people find you relevant, otherwise with all of this new control over their news feed settings, you’ll get buried.