Facebook IPO: Facebook Timeline For Brands Petition | Facebook Killed The Default Landing Tab. Facebook Timeline For Brands Petition | They Killed Custom Landing Pages – blackboxsocialmedia.com A Petition To Facebook’ Concerning the removal of the default landing tab. On Wednesday, February 29, 2012, Facebook began the initial rollout of Timeline for Brands. The anticipation for this event has been coming for some time now, but one key feature to the rollout has Facebook Page owners ‘steaming mad.’ Facebook Killed The Custom Landing Tab In the new Facebook Timeline Page, page admins will no longer be able to direct ‘non-fans’ to a default landing Page. For many internet marketers and business owners this has been a hugely important component of their marketing efforts on Facebook. All visitors to any Facebook Timeline Page will now be sent to the wall and will only be able to access these tabs by clicking through to them (which will greatly diminish the number of eyeballs that see these tabs). We’ve created a petition to collect signatures from Facebook page administrators and other Facebook users that want Facebook to bring back the custom landing tab feature to Facebook’s new Timeline format. We believe that Facebook has made these changes to force page admins to spend money on Facebook Pay-per-click to advertise to specific tabs. Over the last year and a half Facebook has quietly snuffed out the methods of individuals and businesses that had found ways of marketing for free using the social media platform. This is just the next step in monetizing the platform …

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